10 - How Perseverance, Customer Obsession, and Empathy Fueled the growth of a National Coffee Chain | Ft. Jeff Hernandez from Black Rock Coffee Bar
Update: 2021-01-20
Description
Jeff Hernandez took an unconventional path to becoming the Co-Founder and Executive Chairman of a rapidly expanding chain of coffee shops. Starting out in his family construction company opened his eyes to the risks and rewards of entrepreneurship, and living through two major economic crises has sharpened his focus on delighting customers and employees. Jeff discusses how the foundational values of Black Rock have allowed the company to thrive, how real estate planning and taking calculated risks can pay off, and how the challenges and opportunities presented by the COVID-19 pandemic have shaped the future of his company.
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